I see what you did there…
How about using an April Fool’s joke as your site launch. Like the idea…just don’t know if they tied the joke to the launch well enough. Should have just had the site launch during the on April1 when all the traffic was showing up to check out the video (that’s when I went).
Either way, like the site. It’s very 2.0 friendly and easy to navigate. I can see this as the kayak.com of hotels…still the love the Hotelicopter idea 
Hotelicopter is a new hotel booking site that allows users to search across 30 travel sites for rooms at over 150,000 hotels. The site is also notable for being the first such hotel aggregator to include Facebook Connect integration, which it can use to power social hotel recommendations and to also let your friends know where you’re staying.
via One Brilliant Hoax Later, Hotelicopter Joins The Hotel Aggregation Fray.