This is blowing my mind
Augemented reality technology is one of many powerful factors conspiring to kill display advertising as we know it.
via Mike Arauz | Blog: More Fun With Augmented Reality.
The Artvertiser: Augmented Billboards – Report 1 from Julian Oliver on Vimeo.
(This could work for any food or drink related brand) Create a mobile app for any GPS-enabled smart phone with a camera. As the user is walking around town, they can stop and point their phone at any nearby billboard. The app will replace the billboard on their mobile screen with directional signage to a nearby bar or restaurant, e.g. 3 blocks to the right is Anselmo’s (Italian, 4 stars on Yelp)! Enjoy.