Your underwear made me click
I can imagine a burnt out marketing director yelling at has staff through his dialy IV of coffee-cigarettes-donuts, “I don’t care, just get me some web traffic!”
“How about we put our panties in a bathroom and make them talk?”
“That’s just crazy enough to work – do it!”
And genesis is born. Seriously though, with mobile where it is…this is actually a pretty good idea. Getting someone’s attention to click doesn’t matter if it’s just on ‘the web’ anymore. We all have iPhones, blackberry…so any stunt can work as a attention-web traffic grab. Everything should have a ‘click here’ link in real life. I know, I know, those cute little Q codes are coming…but whatever, I can type in your link at the cash register if you give me a could enough reason to do so.
Media Life Magazine – The woman in the stall and her undies
It’s just that it was done in a stall of a women’s restroom and involved a tape recorder playing one side of a fictitious phone conversation that appeared to be coming from a woman who was inside the stall who was actually a mannequin, unseen but for her legs and the underwear draped around her ankles.
The kicker came when the women who happened upon the scene looked at the mirror as they washed their hands. Stuck to the glass was this message: “Find out what the gossip is all about.” There was a graphic of a Cava Couture design and the CavaCouture.com web address.
The campaign ran about an hour, not very long, but long enough to drive some traffic to the CavaCouture.com.
via Media Life Magazine – The woman in the stall and her undies.