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	<title>Something digital about.us</title>
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	<link>http://somethingdigitalabout.us</link>
	<description>Collective of sorts</description>
	<lastBuildDate>Fri, 24 Apr 2009 15:03:34 +0000</lastBuildDate>
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		<title>The Stu Reid Experiment</title>
		<link>http://somethingdigitalabout.us/?p=98</link>
		<comments>http://somethingdigitalabout.us/?p=98#comments</comments>
		<pubDate>Fri, 24 Apr 2009 15:03:34 +0000</pubDate>
		<dc:creator>Herb</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://somethingdigitalabout.us/?p=98</guid>
		<description><![CDATA[The song is The Doors&#8217; &#8220;People Are Strange&#8221; and the illustrations are done by Violenn Simon.  Great illustrations, and Violenn is a really cool first name.
via The Stu Reid Experiment.

People are strange from Denis Fongue on Vimeo.
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			<content:encoded><![CDATA[<p>The song is The Doors&#8217; &#8220;People Are Strange&#8221; and the illustrations are done by Violenn Simon.  Great illustrations, and Violenn is a really cool first name.</p>
<p>via <a href="http://www.thestureidexperiment.com/">The Stu Reid Experiment</a>.</p>
<p><object width="400" height="225" data="http://vimeo.com/moogaloop.swf?clip_id=2354261&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" type="application/x-shockwave-flash"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=2354261&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" /></object><br />
<a href="http://vimeo.com/2354261">People are strange</a> from <a href="http://vimeo.com/gehirn707">Denis Fongue</a> on <a href="http://vimeo.com">Vimeo</a>.</p>
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		<title>Interesting advertising bits</title>
		<link>http://somethingdigitalabout.us/?p=96</link>
		<comments>http://somethingdigitalabout.us/?p=96#comments</comments>
		<pubDate>Wed, 22 Apr 2009 14:30:08 +0000</pubDate>
		<dc:creator>Herb</dc:creator>
				<category><![CDATA[From Herb]]></category>

		<guid isPermaLink="false">http://somethingdigitalabout.us/?p=96</guid>
		<description><![CDATA[Consider that only took Facebook two years to get to 50 million users, compared to other media:
* Radio: 38 years
* Television: 13 years
* Internet: 4 years
* iPod: 3 years
via Mind-Blowing Facebook Stats and What to Do With Them &#8211; ClickZ.
To get the status of an Alaska Airlines flight simply direct message TravelerBot with the Flight [...]]]></description>
			<content:encoded><![CDATA[<p>Consider that only took Facebook two years to get to 50 million users, compared to other media:</p>
<p>* Radio: 38 years</p>
<p>* Television: 13 years</p>
<p>* Internet: 4 years</p>
<p>* iPod: 3 years</p>
<p>via <a href="http://www.clickz.com/3633385">Mind-Blowing Facebook Stats and What to Do With Them &#8211; ClickZ</a>.</p>
<p>To get the status of an Alaska Airlines flight simply direct message TravelerBot with the Flight Number. eg. &#8220;d TravelerBot fs 250&#8243;</p>
<p>via <a href="http://twitter.com/travelerbot">TravelerBot (TravelerBot) on Twitter</a>.</p>
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		<title>Zappos Map</title>
		<link>http://somethingdigitalabout.us/?p=94</link>
		<comments>http://somethingdigitalabout.us/?p=94#comments</comments>
		<pubDate>Wed, 15 Apr 2009 22:12:53 +0000</pubDate>
		<dc:creator>Herb</dc:creator>
				<category><![CDATA[From Herb]]></category>

		<guid isPermaLink="false">http://somethingdigitalabout.us/?p=94</guid>
		<description><![CDATA[Pretty cool real-time map of zappos orders.
Zappos Map.
]]></description>
			<content:encoded><![CDATA[<p>Pretty cool real-time map of zappos orders.</p>
<p><a href="http://www.zappos.com/map/">Zappos Map</a>.</p>
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		<title>I see what you did there&#8230;</title>
		<link>http://somethingdigitalabout.us/?p=92</link>
		<comments>http://somethingdigitalabout.us/?p=92#comments</comments>
		<pubDate>Thu, 09 Apr 2009 14:40:09 +0000</pubDate>
		<dc:creator>Herb</dc:creator>
				<category><![CDATA[From Herb]]></category>

		<guid isPermaLink="false">http://somethingdigitalabout.us/?p=92</guid>
		<description><![CDATA[How about using an April Fool&#8217;s joke as your site launch. Like the idea&#8230;just don&#8217;t know if they tied the joke to the launch well enough. Should have just had the site launch during the on April1 when all the traffic was showing up to check out the video (that&#8217;s when I went).
Either way, like [...]]]></description>
			<content:encoded><![CDATA[<p>How about using an April Fool&#8217;s joke as your site launch. Like the idea&#8230;just don&#8217;t know if they tied the joke to the launch well enough. Should have just had the site launch during the on April1 when all the traffic was showing up to check out the video (that&#8217;s when I went).</p>
<p>Either way, like the site. It&#8217;s very 2.0 friendly and easy to navigate. I can see this as the kayak.com of hotels&#8230;still the love the Hotelicopter idea <img src='http://somethingdigitalabout.us/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p><em>Hotelicopter is a new hotel booking site that allows users to search across 30 travel sites for rooms at over 150,000 hotels. The site is also notable for being the first such hotel aggregator to include Facebook Connect integration, which it can use to power social hotel recommendations and to also let your friends know where you’re staying.</em></p>
<p>via <a href="http://www.techcrunch.com/2009/04/08/one-brilliant-hoax-later-hotelicopter-joins-the-hotel-aggregation-fray/">One Brilliant Hoax Later, Hotelicopter Joins The Hotel Aggregation Fray</a>.</p>
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		<title>I wanted this technology 25 years ago</title>
		<link>http://somethingdigitalabout.us/?p=90</link>
		<comments>http://somethingdigitalabout.us/?p=90#comments</comments>
		<pubDate>Tue, 07 Apr 2009 19:16:19 +0000</pubDate>
		<dc:creator>Herb</dc:creator>
				<category><![CDATA[From Herb]]></category>

		<guid isPermaLink="false">http://somethingdigitalabout.us/?p=90</guid>
		<description><![CDATA[Wicked&#8230;where was this when I was growing up. Talk about growing up digital&#8230;phfff&#8230;how about growing up data immersed.

I’m wondering if the future gestural interfaces will be brought to us through personal projectors, like the MIT Sixth Sense, or from new “digital” materials with audio visual abilities.
via 180360720.
]]></description>
			<content:encoded><![CDATA[<p>Wicked&#8230;where was this when I was growing up. Talk about growing up digital&#8230;phfff&#8230;how about growing up data immersed.</p>
<p><object width="425" height="344" data="http://www.youtube.com/v/ZfV4R4x2SK0&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=sv&amp;feature=player_embedded&amp;fs=1" type="application/x-shockwave-flash"><param name="allowFullScreen" value="true" /><param name="src" value="http://www.youtube.com/v/ZfV4R4x2SK0&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=sv&amp;feature=player_embedded&amp;fs=1" /><param name="allowfullscreen" value="true" /></object></p>
<p><em>I’m wondering if the future gestural interfaces will be brought to us through personal projectors, like the MIT Sixth Sense, or from new “digital” materials with audio visual abilities.</em></p>
<p>via <a href="http://www.180360720.no/">180360720</a>.</p>
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		<title>This is blowing my mind</title>
		<link>http://somethingdigitalabout.us/?p=88</link>
		<comments>http://somethingdigitalabout.us/?p=88#comments</comments>
		<pubDate>Mon, 06 Apr 2009 14:24:45 +0000</pubDate>
		<dc:creator>Herb</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://somethingdigitalabout.us/?p=88</guid>
		<description><![CDATA[Augemented reality technology is one of many powerful factors conspiring to kill display advertising as we know it.
via Mike Arauz &#124; Blog: More Fun With Augmented Reality.

The Artvertiser: Augmented Billboards &#8211; Report 1 from Julian Oliver on Vimeo.
(This could work for any food or drink related brand) Create a mobile app for any GPS-enabled smart [...]]]></description>
			<content:encoded><![CDATA[<p>Augemented reality technology is one of many powerful factors conspiring to kill display advertising as we know it.</p>
<p>via <a href="http://www.mikearauz.com/2009/04/more-fun-with-augmented-reality.html">Mike Arauz | Blog: More Fun With Augmented Reality</a>.</p>
<p><object width="400" height="225" data="http://vimeo.com/moogaloop.swf?clip_id=3464018&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" type="application/x-shockwave-flash"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=3464018&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" /></object><br />
<a href="http://vimeo.com/3464018">The Artvertiser: Augmented Billboards &#8211; Report 1</a> from <a href="http://vimeo.com/julianoliver">Julian Oliver</a> on <a href="http://vimeo.com">Vimeo</a>.</p>
<p>(This could work for any food or drink related brand) Create a mobile app for any GPS-enabled smart phone with a camera. As the user is walking around town, they can stop and point their phone at any nearby billboard. The app will replace the billboard on their mobile screen with directional signage to a nearby bar or restaurant, e.g. 3 blocks to the right is Anselmo&#8217;s (Italian, 4 stars on Yelp)! Enjoy.</p>
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		<title>Links from the 4/5/09 weekend</title>
		<link>http://somethingdigitalabout.us/?p=86</link>
		<comments>http://somethingdigitalabout.us/?p=86#comments</comments>
		<pubDate>Mon, 06 Apr 2009 14:23:18 +0000</pubDate>
		<dc:creator>Herb</dc:creator>
				<category><![CDATA[From Herb]]></category>

		<guid isPermaLink="false">http://somethingdigitalabout.us/?p=86</guid>
		<description><![CDATA[Just think about this for a moment&#8230;just think about it -
Data will increasingly leap from the screen into the world, augmenting reality in useful ways.
via Talent imitates, genius steals: Grown Up Digital.
It was only a few months ago that Facebook converted its gifting currency from real dollars to virtual credits in an effort to lay [...]]]></description>
			<content:encoded><![CDATA[<p>Just think about this for a moment&#8230;just think about it -</p>
<p><em>Data will increasingly leap from the screen into the world, augmenting reality in useful ways.</em></p>
<p>via <a href="http://farisyakob.typepad.com/blog/2009/03/grown-up-digital.html">Talent imitates, genius steals: Grown Up Digital</a>.</p>
<p><em>It was only a few months ago that Facebook converted its gifting currency from real dollars to virtual credits in an effort to lay the groundwork for the expansion of its virtual gifting business. Now, Facebook is experimenting with a new way for users to give the virtual credits they have purchased to friends in response to content they share in the feed.</em></p>
<p>via <a href="http://www.insidefacebook.com/2009/04/04/facebook-experimenting-with-virtual-currency-gifting-in-the-feed/">Facebook Experimenting With Virtual Currency Gifting in the Feed</a>.</p>
<p>You&#8217;re friendship is worth 152 credits to me, happy valentines day.</p>
<p><em>These lessons aren&#8217;t P&amp;G specific-they&#8217;re food for thought for every marketer trying to get smart in social media.</em></p>
<p>via <a href="http://blogs.forrester.com/marketing/2009/03/lessons-from-lo.html">The Forrester Blog For Interactive Marketing Professionals</a>.</p>
<p>Yes, this was an interesting think-tank-brainstorm experiment&#8230;but their inputs I think flawed this from the start. 1) you&#8217;ve brought hyper-connected people to the party&#8230;try this with people who don&#8217;t have thousands of followers 2) cause marketing, imho, has much lower entry barriers into conversations. So, to me, this is more directional and inspiring but would like to see this applied to regular &#8216;widget&#8217; to sell, with regular people.</p>
<p><a href="http://visualrevenue.com/blog/">VisualRevenue | Web Analytics &amp; Online Marketing blog</a>.</p>
<p>Interesting Visual Analytics blog</p>
<p><em>The Interwebs could become an early warning system for when the web of life is about to fray.</em></p>
<p>via <a href="http://blog.wired.com/wiredscience/2009/03/ecodatamining.html">Crawling the Web to Foretell Ecosystem Collapse | Wired Science from Wired.com</a>.</p>
<p>And this is the beginning of <a href="http://en.wikipedia.org/wiki/Skynet_(Terminator)">Skynet</a>. No, seriously, once we figure out how to connect massive dots it is either going to be the end or the beginning of us all&#8230;</p>
<p><em>Every year that I’ve been fortunate enough to judge international awards there’s always a couple of great examples of Japanese work. But the majority of the work that I’m painfully jealous of this year comes from Japan. Of course there’s great US, Swedish, British and Brazilian stuff &#8211; as usual. But there’s something noticeably special and standout about some of the Japanese stuff.</em></p>
<p>via <a href="http://www.crackunit.com/2009/03/17/9-reasons-japanese-interactive-work-is-awesome/">9 Reasons Japanese Interactive Work Is Awesome | crackunit.com</a>.</p>
<p>I get this since of openness when it comes to the interactive work&#8230;maybe it&#8217;s the &#8216;lets just have fun with it&#8217; factor that is inviting.</p>
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		<title>Technology for good</title>
		<link>http://somethingdigitalabout.us/?p=84</link>
		<comments>http://somethingdigitalabout.us/?p=84#comments</comments>
		<pubDate>Sun, 05 Apr 2009 20:45:50 +0000</pubDate>
		<dc:creator>Herb</dc:creator>
				<category><![CDATA[From Herb]]></category>

		<guid isPermaLink="false">http://somethingdigitalabout.us/?p=84</guid>
		<description><![CDATA[I love the seamless blend of technology in this project.
Filmmakers in Dusseldorf Germany used a camera and a projector to draw attention to the “invisible” nature of the town’s homeless population.
via Invisible Homeless Man at Urban Prankster.

]]></description>
			<content:encoded><![CDATA[<p>I love the seamless blend of technology in this project.</p>
<p><em>Filmmakers in Dusseldorf Germany used a camera and a projector to draw attention to the “invisible” nature of the town’s homeless population.</em></p>
<p>via <a href="http://urbanprankster.com/2009/03/invisible-homeless-man/">Invisible Homeless Man at Urban Prankster</a>.</p>
<p><object width="425" height="344" data="http://www.youtube.com/v/RnmNZaW8oVQ&amp;rel=0&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=en&amp;feature=player_embedded&amp;fs=1" type="application/x-shockwave-flash"><param name="allowFullScreen" value="true" /><param name="src" value="http://www.youtube.com/v/RnmNZaW8oVQ&amp;rel=0&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=en&amp;feature=player_embedded&amp;fs=1" /><param name="allowfullscreen" value="true" /></object></p>
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		<title>Laugh out loud funny (i love time travel jokes)</title>
		<link>http://somethingdigitalabout.us/?p=81</link>
		<comments>http://somethingdigitalabout.us/?p=81#comments</comments>
		<pubDate>Sun, 05 Apr 2009 20:36:08 +0000</pubDate>
		<dc:creator>Herb</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

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		<description><![CDATA[
d.billy added tags reading “past,” “present,” and “future” to three payphones in the Times Square subway station. So if you’ve ever wanted to give the past of the future a ring, now’s your chance.
via Urban Prankster.
]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><a href="http://urbanprankster.com/"><img src="http://urbanprankster.com/wp-content/uploads/2009/03/ppf.jpg" alt="" /></a></p>
<p>d.billy added tags reading “past,” “present,” and “future” to three payphones in the Times Square subway station. So if you’ve ever wanted to give the past of the future a ring, now’s your chance.</p>
<p>via <a href="http://urbanprankster.com/">Urban Prankster</a>.</p>
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		<title>Your underwear made me click</title>
		<link>http://somethingdigitalabout.us/?p=71</link>
		<comments>http://somethingdigitalabout.us/?p=71#comments</comments>
		<pubDate>Sun, 05 Apr 2009 18:57:07 +0000</pubDate>
		<dc:creator>Herb</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://somethingdigitalabout.us/?p=71</guid>
		<description><![CDATA[I can imagine a burnt out marketing director yelling at has staff through his  dialy IV of coffee-cigarettes-donuts, &#8220;I don&#8217;t care, just get me some web traffic!&#8221;
&#8220;How about we put our panties in a bathroom and make them talk?&#8221;
&#8220;That&#8217;s just crazy enough to work &#8211; do it!&#8221;
And genesis is born. Seriously though, with mobile where [...]]]></description>
			<content:encoded><![CDATA[<p>I can imagine a burnt out marketing director yelling at has staff through his  dialy IV of coffee-cigarettes-donuts, &#8220;I don&#8217;t care, just get me some web traffic!&#8221;</p>
<p>&#8220;How about we put our panties in a bathroom and make them talk?&#8221;</p>
<p>&#8220;That&#8217;s just crazy enough to work &#8211; do it!&#8221;</p>
<p>And genesis is born. Seriously though, with mobile where it is&#8230;this is actually a pretty good idea. Getting someone&#8217;s attention to click doesn&#8217;t matter if it&#8217;s just on &#8216;the web&#8217; anymore. We all have iPhones, blackberry&#8230;so any stunt can work as a attention-web traffic grab. Everything should have a &#8216;click here&#8217; link in real life. I know, I know, those cute little Q codes are coming&#8230;but whatever, I can type in your link at the cash register if you give me a could enough reason to do so.</p>
<p><strong>Media Life Magazine &#8211; The woman in the stall and her undies</strong></p>
<p><em></em></p>
<p style="text-align: left;"><em><em><a href="http://www.medialifemagazine.com/artman2/publish/Alternative_media_43/Of_the_woman_in_the_stall_and_her_undies.asp"><img src="http://www.medialifemagazine.com/artman2/uploads/1/Cava.jpg" alt="" /></a></em></em></p>
<p><em>It&#8217;s just that it was done in a stall of a women&#8217;s restroom and involved a tape recorder playing one side of a fictitious phone conversation that appeared to be coming from a woman who was inside the stall who was actually a mannequin, unseen but for her legs and the underwear draped around her ankles.</em></p>
<p><em>The kicker came when the women who happened upon the scene looked at the mirror as they washed their hands. Stuck to the glass was this message: &#8220;Find out what the gossip is all about.” There was a graphic of a Cava Couture design and the CavaCouture.com web address. </em></p>
<p><em>The campaign ran about an hour, not very long, but long enough to drive some traffic to the CavaCouture.com.</em></p>
<p>via <a href="http://www.medialifemagazine.com/artman2/publish/Alternative_media_43/Of_the_woman_in_the_stall_and_her_undies.asp">Media Life Magazine &#8211; The woman in the stall and her undies</a>.</p>
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