Archive for the ‘From Herb’ Category

Interesting advertising bits

Consider that only took Facebook two years to get to 50 million users, compared to other media:

* Radio: 38 years

* Television: 13 years

* Internet: 4 years

* iPod: 3 years

via Mind-Blowing Facebook Stats and What to Do With Them – ClickZ.

To get the status of an Alaska Airlines flight simply direct message TravelerBot with the Flight Number. eg. “d TravelerBot fs 250″

via TravelerBot (TravelerBot) on Twitter.




Zappos Map

Pretty cool real-time map of zappos orders.

Zappos Map.




I see what you did there…

How about using an April Fool’s joke as your site launch. Like the idea…just don’t know if they tied the joke to the launch well enough. Should have just had the site launch during the on April1 when all the traffic was showing up to check out the video (that’s when I went).

Either way, like the site. It’s very 2.0 friendly and easy to navigate. I can see this as the kayak.com of hotels…still the love the Hotelicopter idea :)

Hotelicopter is a new hotel booking site that allows users to search across 30 travel sites for rooms at over 150,000 hotels. The site is also notable for being the first such hotel aggregator to include Facebook Connect integration, which it can use to power social hotel recommendations and to also let your friends know where you’re staying.

via One Brilliant Hoax Later, Hotelicopter Joins The Hotel Aggregation Fray.




I wanted this technology 25 years ago

Wicked…where was this when I was growing up. Talk about growing up digital…phfff…how about growing up data immersed.

I’m wondering if the future gestural interfaces will be brought to us through personal projectors, like the MIT Sixth Sense, or from new “digital” materials with audio visual abilities.

via 180360720.




Links from the 4/5/09 weekend

Just think about this for a moment…just think about it -

Data will increasingly leap from the screen into the world, augmenting reality in useful ways.

via Talent imitates, genius steals: Grown Up Digital.

It was only a few months ago that Facebook converted its gifting currency from real dollars to virtual credits in an effort to lay the groundwork for the expansion of its virtual gifting business. Now, Facebook is experimenting with a new way for users to give the virtual credits they have purchased to friends in response to content they share in the feed.

via Facebook Experimenting With Virtual Currency Gifting in the Feed.

You’re friendship is worth 152 credits to me, happy valentines day.

These lessons aren’t P&G specific-they’re food for thought for every marketer trying to get smart in social media.

via The Forrester Blog For Interactive Marketing Professionals.

Yes, this was an interesting think-tank-brainstorm experiment…but their inputs I think flawed this from the start. 1) you’ve brought hyper-connected people to the party…try this with people who don’t have thousands of followers 2) cause marketing, imho, has much lower entry barriers into conversations. So, to me, this is more directional and inspiring but would like to see this applied to regular ‘widget’ to sell, with regular people.

VisualRevenue | Web Analytics & Online Marketing blog.

Interesting Visual Analytics blog

The Interwebs could become an early warning system for when the web of life is about to fray.

via Crawling the Web to Foretell Ecosystem Collapse | Wired Science from Wired.com.

And this is the beginning of Skynet. No, seriously, once we figure out how to connect massive dots it is either going to be the end or the beginning of us all…

Every year that I’ve been fortunate enough to judge international awards there’s always a couple of great examples of Japanese work. But the majority of the work that I’m painfully jealous of this year comes from Japan. Of course there’s great US, Swedish, British and Brazilian stuff – as usual. But there’s something noticeably special and standout about some of the Japanese stuff.

via 9 Reasons Japanese Interactive Work Is Awesome | crackunit.com.

I get this since of openness when it comes to the interactive work…maybe it’s the ‘lets just have fun with it’ factor that is inviting.




Technology for good

I love the seamless blend of technology in this project.

Filmmakers in Dusseldorf Germany used a camera and a projector to draw attention to the “invisible” nature of the town’s homeless population.

via Invisible Homeless Man at Urban Prankster.




Today’s links – It’s about connecting…or maybe not

Tweet Top is the latest and greatest from Twitter people on popular topics. We update the latest thinking from topic experts every 3-5 minutes. Pick a Topic below and we’ll deliver it to you 24 x 7. All the top “Tweets”, All the Time.

via Who to Follow on Twitter | Tweet Top.

“If I tell my Facebook friends about your brand, it’s not because I like your brand, but rather because I like my friends.”

– Mike Arauz

via Quote of the Day – Advertising Lab: future of advertising and advertising technology.

I spent a solitary weekend watching March Madness on my own schedule. I was alone because while I waited to watch the games on TiVo, skipping through the ads, many of my friends around the country were watching them live.

via TiVo is anti-social – BusinessWeek.

Comcast’s OnDemand Reaches 11 Billion Views, Nearly Twice The Number Of iTunes Music Downloads

via Comcast’s OnDemand Reaches 11 Billion Views, Nearly Twice The Number Of iTunes Music Downloads.

Rumors of an Office client for the iPhone have been circling for over a year, as users clamor for a way to edit their Word and Excel files on the go (the iPhone allows them to view them, but doesn’t include any editing functionality).

via Is Office Finally Coming To The iPhone?.




Social Media Tastings

This post is from PSFK.com. I’m still trying to figure out my google reader linking, posting in stuff…so, I did not write this post, but thought it was interesting. You should click over to PSFK.com for more interesting stuff like this. I’ll get this whole post-reposting-link-to-account-summary think working yet…

—–

Online tastings are hardly new. Brands such as Laphroaig have done worldwide whisky tastings over the Internet. But with the advent of Twitter we are seeing them evolve and become more popular as people find new ways to engage and educate.

Recently in London, Robert McIntosh and Bibendum wines invited a group of around a dozen food and wine bloggers to a Twitter wine tasting at the Saatchi Gallery. For an hour we tasted 3 wines which had also been sent to a bevy of wine and social media enthusiasts who couldn’t make it in person.

As we tasted the wines we were encouraged to Tweet our tasting notes and tag them with #ttl which is the code for Twitter Taste Live. By tagging all of our Tweets with this code it meant we could keep track of the conversation as it developed all around the world. At its peak #ttl became top of the Twitter trend chart which is no mean feat when you consider this was inauguration week for Obama! Things started soberly enough with tasting notes such as:

oudmouthman: #ttl seriously Dinastia is bloody gorgous. Like dating a super model and not wanting to tell your friends.

ZebraSun: #ttl I can report that 2 of us agree that “Sensations caramelised onion and balsamic chips” go well with the Delicato red.

But then as the tasting progressed things started to get a bit more out there when Dinastia Vivanco Rioja Crianza got compared to a Dinosaur.

rjbirkin: #ttl Dinastia: It’s like watching The Land Before Time after Jurassic Park

sizemore: In case anyone was wondering what dinosaur wine tastes like… imagine this in your mouth: http://tinyurl.com/9m8r7f

It was a fascinating example of the power of alcohol to bring people together even though people were spread out geographically. This is what Bibendum thought about it:

“Yes, Twitter Taste Live was the most talked about Twitter topic in the world…even bigger than Obama’s inauguration. That was pretty much the icing on the cake. What a brilliant way to educate and interact with wine enthusiasts and novices alike. In fact I think it was about the most fun I’ve ever had with my mouth closed!”

It was such a success that the format has also been extended to the world of fine dining. Fred Siriex from Galvin at Windows in London is one of the main restaurateurs to have embraced social media. He organized for Wright Brothers Oysters and Bibendum Wines to curate an oyster and champagne tasting at his 26th floor restaurant with an audience of food enthusiasts and bloggers brought together by Trusted Places and broadcast over the net by worldTV. Visit the Trusted Places blog for a detailed account and feast your eyes on the stream of Tweets that emanated from the event at #galvinw.

Oysters and their scores

Both events were excellent. And it’s no surprise to see Robert McIntosh and Dan Coward (who live blogged the event here) at the heart of both events. What’s interesting is that the wine tasting seemed to spread much further and wider than the champagne and oyster tasting. This is mainly due to the fact that Bibendum kept things simple and partnered with the Twitter Taste Live platform. By doing this they were able to send the wine that was being tasted out to the bloggers who couldn’t make it. This meant that there was genuine engagement across the net, rather than the mass broadcast that seemed to happen at Galvin at Windows.

Oyster twitter

The idea of social media tastings is set to spread further as more people get to grips with Twitter and more brands wake up to the possibilities that are sitting on the plate and staring them in the face. Expect to see Twitter Taste Live at the forefront of this movement.


By Jonathan Brown | © PSFK, 2009. |
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New Twitter Homepage (March 31st, 2009) on Flickr – Photo Sharing!

My twitter account did this as well. My 2cents, it’s nice but where is the group feature already. And yes, I still don’t have my linking-re-posting stuff fixed…so, this is from Techcrunch.com

New twitter home page design spotted in the wild. Where are groups already? Groups and track are the two things they need to add more than anything.

New Twitter Homepage (March 31st, 2009) on Flickr – Photo Sharing!.




Little late on this one – Google Voice Search

Ok, I had heard about this…and it fell of my radar screen. But this video makes the kid in me who is discovering technology for the first time – flip out.  Search, by voice? Get out of here…

So when does a brand app come along that uses this technology?

- yes, i’ll have a big mac, fries, coke and I’ll pick it up at 6pm…what is this closest McD’s to grab that at?

- I’m bored on the way home, what would be a good site seeing route…and could you send that to my GPS nav please?