Something digital about.us

The song is The Doors’ “People Are Strange” and the illustrations are done by Violenn Simon. Great illustrations, and Violenn is a really cool first name.

via The Stu Reid Experiment.

People are strange from Denis Fongue on Vimeo.

Augemented reality technology is one of many powerful factors conspiring to kill display advertising as we know it.

via Mike Arauz | Blog: More Fun With Augmented Reality.

The Artvertiser: Augmented Billboards – Report 1 from Julian Oliver on Vimeo.

(This could work for any food or drink related brand) Create a mobile app for any GPS-enabled smart phone with a camera. As the user is walking around town, they can stop and point their phone at any nearby billboard. The app will replace the billboard on their mobile screen with directional signage to a nearby bar or restaurant, e.g. 3 blocks to the right is Anselmo’s (Italian, 4 stars on Yelp)! Enjoy.

d.billy added tags reading “past,” “present,” and “future” to three payphones in the Times Square subway station. So if you’ve ever wanted to give the past of the future a ring, now’s your chance.

via Urban Prankster.

I can imagine a burnt out marketing director yelling at has staff through his  dialy IV of coffee-cigarettes-donuts, “I don’t care, just get me some web traffic!”

“How about we put our panties in a bathroom and make them talk?”

“That’s just crazy enough to work – do it!”

And genesis is born. Seriously though, with mobile where it is…this is actually a pretty good idea. Getting someone’s attention to click doesn’t matter if it’s just on ‘the web’ anymore. We all have iPhones, blackberry…so any stunt can work as a attention-web traffic grab. Everything should have a ‘click here’ link in real life. I know, I know, those cute little Q codes are coming…but whatever, I can type in your link at the cash register if you give me a could enough reason to do so.

Media Life Magazine – The woman in the stall and her undies

It’s just that it was done in a stall of a women’s restroom and involved a tape recorder playing one side of a fictitious phone conversation that appeared to be coming from a woman who was inside the stall who was actually a mannequin, unseen but for her legs and the underwear draped around her ankles.

The kicker came when the women who happened upon the scene looked at the mirror as they washed their hands. Stuck to the glass was this message: “Find out what the gossip is all about.” There was a graphic of a Cava Couture design and the CavaCouture.com web address.

The campaign ran about an hour, not very long, but long enough to drive some traffic to the CavaCouture.com.

via Media Life Magazine – The woman in the stall and her undies.

YouTube – The Hotelicopter.

Fake? Real? Who cares… awesome!

Should Facebook Be Your Company’s Intranet? | Services | bMighty.com.

For at least one midsize company, the answer is “Yes!” But using Facebook as a business intranet raises some serious questions about security, privacy, and the effect on company culture. bMighty gets an inside peek at Serena Software’s social networking experiment.

So…yes, but no. I like the experiment, but no. Look, Facebook is not that functional….and to make it functional with your own apps with a waste of resources. Owyang comment in the article sums it up nicely – “There are other tools that are secure, have more robust features, and Facebook is not designed for an intranet,” cautions Jeremiah Owyang, senior analyst for social computing at Forrester Research.

Via -Visionaire 55: Magazine Turned Pop-up Book – PSFK.com.

So, what would be the digital version of this?

Via -News from the Herd: Why blog? A lesson from Fallon.

There is some good nuggests in here as to why an agency would want to blog. But the one take away I have is the fail forward…when they started blogging (and I’m guessing here)…I’m not sure they set out to have these results.